Экономика образования
№ 01 • 2015
GLOBALIZATION OF ECONOMY
SHAVINA E.V. Shavina E.V. – PhD in Economics, Associate Professor of the Department for Political Economy of the Plekhanov Russian University of Economics
Strengthening economic cooperation between Russia and the BRICS countries in the conditions of the deteriorating geopolitical situation
Страницы / Pages: 4-11
Аннотация / Annotation:
The article discusses the possibility of strengthening the innovative cooperation between Russia and the BRICS countries in response to the geopolitical challenges. The author еxplores the innovative potential of the BRICS and identifies priorities for future cooperation between Russia and the member countries of BRICS in innovation. The author substantiates the need for specific measures in the framework of innovative interaction that will enhance the level of economic development, not only Russia, but also its allies in BRICS.
Ключевые слова / Keywords:
innovative cooperation, BRICS, economic development, geopolitics, economic integration.
MODERNIZATION OF EDUCATIONАннотация / Annotation:
The article discusses the possibility of strengthening the innovative cooperation between Russia and the BRICS countries in response to the geopolitical challenges. The author еxplores the innovative potential of the BRICS and identifies priorities for future cooperation between Russia and the member countries of BRICS in innovation. The author substantiates the need for specific measures in the framework of innovative interaction that will enhance the level of economic development, not only Russia, but also its allies in BRICS.
Ключевые слова / Keywords:
innovative cooperation, BRICS, economic development, geopolitics, economic integration.
SAGINOVA O. Saginova O. – Doctor of Sciences, Professor, Head of Entrepreneurship and Logistics Department Plekhanov Russian University of Economics
KOVALEVA E. Kovaleva E. – Head of Higher Education Department Smolensk Affiliate of Plekhanov Russian University of Economics, Ph.D. student
University Rankings, Image and Higher Education Goals
Страницы / Pages: 12-23
Аннотация / Annotation:
The paper discusses different approaches to assessing the results of university activity, including expertise, attestation, accreditation, rankings, and their influence of university image. Analysis of national ranking systems in Germany showed a shift in goals of higher education – from free development of personality declared by Wilhelm Von Humboldt to more specific and narrower objectives.
Ключевые слова / Keywords:
university image, educational organization, efficiency and effectiveness, stakeholders, free development of personality, higher education objectives.
Аннотация / Annotation:
The paper discusses different approaches to assessing the results of university activity, including expertise, attestation, accreditation, rankings, and their influence of university image. Analysis of national ranking systems in Germany showed a shift in goals of higher education – from free development of personality declared by Wilhelm Von Humboldt to more specific and narrower objectives.
Ключевые слова / Keywords:
university image, educational organization, efficiency and effectiveness, stakeholders, free development of personality, higher education objectives.
ZHUKOVA Y.S. Zhukova Y.S. – а candidate of economic sciences, an associate professor of the chair of Economics, Vyatka State Agricultural Academy of VGSHA (Kirov)
SNIGIREVA Y.A. Snigireva Y.A. – a senior lecturer of the chair of foreign languages, Vyatka State Agricultural Academy of VGSHA (Kirov)
Forming Future Economists` Competitiveness in the Process of Extra-Curricular Activities
Страницы / Pages: 24-30
Аннотация / Annotation:
The problem of formation of competitiveness of students enrolled in the direction of “Economy”, in the process of not only educational, but also extracurricular activities through their participation in project studios, presented as an effective form of training demanded by modern economists. Give the author the definition of “competitive future economists.”
Ключевые слова / Keywords:
modernization of education, extra-curricular activities, competitiveness of future economists, project studios, project activity, general and professional competences.
MANAGEMENT IN EDUCATIONАннотация / Annotation:
The problem of formation of competitiveness of students enrolled in the direction of “Economy”, in the process of not only educational, but also extracurricular activities through their participation in project studios, presented as an effective form of training demanded by modern economists. Give the author the definition of “competitive future economists.”
Ключевые слова / Keywords:
modernization of education, extra-curricular activities, competitiveness of future economists, project studios, project activity, general and professional competences.
RYBKIN S.A. Rybkin S.A. – Phd., Associated Professor, Moscow State University of Civil Aviation
Management of the teaching styles, estimation approach and results value
Страницы / Pages: 31-41
Аннотация / Annotation:
The Methodology, based on the contraction indexes, can be used as an estimation approach for teaching styles.
Ключевые слова / Keywords:
education, teaching styles, contraction indexes.
EDUCATION AND ECONOMICSАннотация / Annotation:
The Methodology, based on the contraction indexes, can be used as an estimation approach for teaching styles.
Ключевые слова / Keywords:
education, teaching styles, contraction indexes.
BORSCHEVA N.L. Borscheva N.L. – the candidate of economic science of First Moscow State Medical University I.M. Sechenov
FEDOSOVA R.N. Fedosova R.N. – doctor of economic sciences, Professor, Financial University under the Government of Moscow
YURIEVA E.A. Yurieva E.A. – the candidate of medical science, Krasnoyarsk State Medical University prof.V.F. Voyno-Yasenetsky
Influence of pharmaceutical education on the development of high-tech pharmaceutical industries
Страницы / Pages: 42-49
Аннотация / Annotation:
The problem of low innovation activity of pharmaceutical companies, which consists in breaking the link between science, education and production. Stressed the need for training and retraining of pharmaceutical experts as creative and intellectual resources, contributing to the growth of innovative activity of pharmaceutical companies.
Ключевые слова / Keywords:
high tech manufacturing, innovation, innovation, innovation activity, creative and intellectual resources.
MARKETING IN EDUCATIONАннотация / Annotation:
The problem of low innovation activity of pharmaceutical companies, which consists in breaking the link between science, education and production. Stressed the need for training and retraining of pharmaceutical experts as creative and intellectual resources, contributing to the growth of innovative activity of pharmaceutical companies.
Ключевые слова / Keywords:
high tech manufacturing, innovation, innovation, innovation activity, creative and intellectual resources.
KRUTIY I.A. Krutiy I.A. – PhD in Sociology, The Modern University for Humanities
MOSCOWCEV N.A. Moscowcev N.A. – PhD in Sociology, Associate Professor, The Modern University for Humanities
LOZOVAYA A.A. Lozovaya A.A. – MA in Sociology, The Modern University for Humanities
The use of innovative channels for marketing communications and methods of analysis of unstructured information for optimizing the Internet – marketing university
Страницы / Pages: 50-60
Аннотация / Annotation:
The results of the use of new marketing techniques – the introduction of online distance university internet robot (virtual consultant) managed by artificial intelligence. Describes how through the introduction of a new mechanism of interaction with site visitors an educational institution can be optimized online promotion of educational services at the time of admission campaign. Application of methods of analysis of unstructured information allows you to structure and focus the dialogue visitors and virtual consultant. Information posted on the site, allows you to develop effective advertising and marketing activities on the Internet – space.
Ключевые слова / Keywords:
Internet marketing, online communication, optimization promotion of educational services, motivating consumers of educational services, virtual consultant, admission campaign, unstructured text information, key concepts.
INNOVATIVE DEVELOPMENT OF ECONOMYАннотация / Annotation:
The results of the use of new marketing techniques – the introduction of online distance university internet robot (virtual consultant) managed by artificial intelligence. Describes how through the introduction of a new mechanism of interaction with site visitors an educational institution can be optimized online promotion of educational services at the time of admission campaign. Application of methods of analysis of unstructured information allows you to structure and focus the dialogue visitors and virtual consultant. Information posted on the site, allows you to develop effective advertising and marketing activities on the Internet – space.
Ключевые слова / Keywords:
Internet marketing, online communication, optimization promotion of educational services, motivating consumers of educational services, virtual consultant, admission campaign, unstructured text information, key concepts.
GORDEEVA E.V. Gordeeva E.V. – graduate student of chair “Economy and management of the national economy” of Modern Humanitarian Academy,
IVANOVA N.B. Ivanova N.B. – PhD in Economics, Associate Professor of chair “Economy and management of the national economy” of Modern Humanitarian Academy.
To a question about the innovative activity of credit Institutions in the corporate lending market
Страницы / Pages: 61-68
Аннотация / Annotation:
The paper analyzes the possibility of using the credit organizations of innovative technologies on the market of corporate lending. In addition, there is the emergence of new products, the introduction of information technologies and the development of new financial schemes as innovations in banks.
Ключевые слова / Keywords:
innovation, corporate lending, banking, organizational and economic innovation of commercial banks.
REGIONAL ECONOMICS AND MANAGEMENTАннотация / Annotation:
The paper analyzes the possibility of using the credit organizations of innovative technologies on the market of corporate lending. In addition, there is the emergence of new products, the introduction of information technologies and the development of new financial schemes as innovations in banks.
Ключевые слова / Keywords:
innovation, corporate lending, banking, organizational and economic innovation of commercial banks.
SAVINOVA O.V. Savinova O.V. – candidate of economic Sciences, associate Professor, NACHOU VPO “Modern humanitarian Academy” Penza branch
EROKHINA D.S. Erokhina D.S. – PSU, faculty of Economics and management
Approaches to industrial parks as factor of increase of competitiveness of the Penza region
Страницы / Pages: 69-79
Аннотация / Annotation:
The article is devoted to problems of development of technoparks as institutions attracting investment to the region. As examples considered some of the parks of the Penza region. Attention to the fact that the operation of industrial parks clearly traced the features of interregional integration, despite their initially territorial.
Ключевые слова / Keywords:
regional innovation policy, business incubators, innovation business, nanotechnology, innovation and investment potential, competitiveness, technology Park, high-tech.
AN ECONOMIC SEMINARАннотация / Annotation:
The article is devoted to problems of development of technoparks as institutions attracting investment to the region. As examples considered some of the parks of the Penza region. Attention to the fact that the operation of industrial parks clearly traced the features of interregional integration, despite their initially territorial.
Ключевые слова / Keywords:
regional innovation policy, business incubators, innovation business, nanotechnology, innovation and investment potential, competitiveness, technology Park, high-tech.
KUPRIYANOVA L.M. Kupriyanova L.M. – PhD in economic sciences, associate professor, associate professor of Department of economic analysis The Finance University under the Government of the Russian Federation, Moscow
PETRUSEVICH T.V. Petrusevich T.V. – Senior lecturer Department of economic analysis, Finance University under the Government of Russian Federation, Moscow
Financial statement analysis as a tool for search management problems of financial and economic activity
Страницы / Pages: 80-98
Аннотация / Annotation:
The evaluation of the current state of information support of financial analysis. The problem of development of methods of analysis of financial statements in terms of convergence with international standards. Analysis of financial statements presentation on the basis of special knowledge relating to investigation tion to fiscal -hozyaystvennyh about end of MTR in the organization. The theoretical analysis of the provisions and practices of financial reporting. Possibilities of using common IU is diche ing on DRL rows and techniques of studying phenomena. Based methods of analysis of financial statements, aimed at identifying the problems of financial and economic activity, to select areas of investment capital and prediction of individual performance, as well as the application of analytical techniques and methods to that of financial instruments to identify significant relationships and characteristics necessary for management decisions.
Ключевые слова / Keywords:
accounting (financial) statements, vnuternnââ info, international financial reporting standards, principles, financial reporting, information management, stakeholders, financial status, financial analysis, methods and analytical tools.
Аннотация / Annotation:
The evaluation of the current state of information support of financial analysis. The problem of development of methods of analysis of financial statements in terms of convergence with international standards. Analysis of financial statements presentation on the basis of special knowledge relating to investigation tion to fiscal -hozyaystvennyh about end of MTR in the organization. The theoretical analysis of the provisions and practices of financial reporting. Possibilities of using common IU is diche ing on DRL rows and techniques of studying phenomena. Based methods of analysis of financial statements, aimed at identifying the problems of financial and economic activity, to select areas of investment capital and prediction of individual performance, as well as the application of analytical techniques and methods to that of financial instruments to identify significant relationships and characteristics necessary for management decisions.
Ключевые слова / Keywords:
accounting (financial) statements, vnuternnââ info, international financial reporting standards, principles, financial reporting, information management, stakeholders, financial status, financial analysis, methods and analytical tools.
SAFONOV S.L. Safonov S.L. – postgraduate student of the Department of Economy and management of national economy Modern University for the Humanities, Moscow
The development of investment policy of enterprises of automobile industry
Страницы / Pages: 99-108
Аннотация / Annotation:
In the article the basic directions of development of investment policy of enterprises of motor industry, defined functionality direction car manufacturers, models and methods of investment policy in today’s automotive industry.
Ключевые слова / Keywords:
Economics, investment policy, engineering, methods, models, directions.
Аннотация / Annotation:
In the article the basic directions of development of investment policy of enterprises of motor industry, defined functionality direction car manufacturers, models and methods of investment policy in today’s automotive industry.
Ключевые слова / Keywords:
Economics, investment policy, engineering, methods, models, directions.