Burmistrova N.A. – Candidate of Pedagogic Sciences, Associate Professor

Starikov V.I. – Cand. Sc. (Technology), Associate Professor

Bukusheva A.V. – Candidate of Pedagogic Sciences, Associate Professor

Страницы / Pages: 4-11

Аннотация / Annotation:
The article is devoted to the problem of developing a strategy for education for sustainable development. The authors explore the potential of digital resources and technologies in the context of the principles of education for sustainable development. The purpose of the article is to identify the specifics of the model of digital competencies of a teacher of an economic university within the framework of subject training from the standpoint of multitasking, cognitive overload and increased sustainability.

Ключевые слова / Keywords:
economic education, subject training, digital competencies of the teacher, sustainable development, education for sustainable development, online survey.

Lobanova O.B. – candidate of pedagogical sciences, associate professor

Shmulskaya L.S. – candidate of philological sciences, associate professor

Страницы / Pages: 12-20

Аннотация / Annotation:
The article deals with the problem of formation and development of the personnel potential of universities in the Krasnoyarsk Territory in the 1940–1980 years. The main trends in the training of highly qualified personnel are identified and analyzed using the example of a regional university. The possibilities of using the institute’s experience in developing a strategy for the development of human resources at the present stage are revealed.

Ключевые слова / Keywords:
personnel potential, educational organization, personnel policy, teacher education, teaching staff.

Nazaykinskiy S.V. – Candidate of economic sciences

Sedova O.L. – Candidate of technical sciences

Страницы / Pages: 21-32

Аннотация / Annotation:
The article shows the role of corporate staff training in improving the efficiency of organizations and ensuring the sustainability of the Russian economy. The main formats and methods of corporate personnel training are considered, their effectiveness is shown, and the main problems of their application are identified. The directions of development of corporate personnel training in modern conditions are defined.

Ключевые слова / Keywords:
personnel, corporate training, formats, methods, effectiveness, problems, training trends.

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Kalnitskaya I.V. – Candidate of Economic Sciences, Associate Professor

Страницы / Pages: 33-41

Аннотация / Annotation:
Digital instructional technologies used in accounting education are divided into the following clusters: learning management systems (LMS), discussion forums and blogs, gamification, video, audio and multimedia. The proposed recommendations can be employed by teachers to integrate digital instructional technologies into the learning process or as a method of developing educational practice to improve student engagement.

Ключевые слова / Keywords:
digital instructional technologies, accounting education, students, teachers, learning management systems (LMS), gamification.

Pak Yu.N. – Doctor of Engineering, Professor

Sagintayeva S.S. – Doctor of Economics, Professor

Pak D.Yu. – Candidate of Technical Science, Associate Professor

Страницы / Pages: 42-52

Аннотация / Annotation:
The educational reforms that take place in Kazakhstan are analyzed in conceptual terms. The current educational standards of higher education are too framework-based and do not contribute to preservation of a single educational space. Comprehensive measures are needed to introduce the culture of quality education at universities and to develop the system of ensuring motivated teaching work.

Ключевые слова / Keywords:
quality of education, university-employer, educational reforms, professional standards, mass character of education, teaching work, culture of quality education.

Rykova I.N. – doctor of Economics

Gubanov R.S. – candidate of Economic Sciences

Страницы / Pages: 53-60

Аннотация / Annotation:
The article reveals the concept and essence of campuses, defines the current directions of their activities in interaction with various contractors of the external environment. The article presents the results of an assessment of the structure of the actual costs of building campuses in the «pilot» regions. An analysis of budget allocations for university campus projects is presented. The methods and results of risk assessment arising from the establishment of campuses in Russia are summarized.

Ключевые слова / Keywords:
campuses, education, universities, facilities, infrastructure, finance.

Shportko Yu.V. – PhD in Geography, associate professor

Страницы / Pages: 61-67

Аннотация / Annotation:
The explosive development of artificial intelligence technologies has led to the transformation of all human activities, including education. In the field of higher education, problems arise related to the use of neural networks by students to generate the text of independent papers. At the same time, the specialist’s ability to use AI technologies is becoming a mandatory competence that universities must develop.

Ключевые слова / Keywords:
artificial intelligence, transformation of higher education, neural networks, academic fraud, generated text, AI competencies.

Jukova E.E. – candidate of economic sciences, associate professor

Страницы / Pages: 68-79

Аннотация / Annotation:
This article focuses on the application of marketing tools in general education organizations. It examines the specifics of educational activities that necessitate a marketing approach. The objectives of marketing for schools are defined, and an adapted marketing mix is proposed. Special attention is given to communication with parents, who influence a school’s image and ranking. Marketing communication tools applicable to general education organizations are also analyzed.

Ключевые слова / Keywords:
general education organization, marketing activities at school, marketing complex, marketing tools.

Batorshina G.D. –

Страницы / Pages: 80-94

Аннотация / Annotation:
The article examines the communication campaigns of regional enterprises in social media. Based on the analysis of statistical data and a review of published materials, the importance of the role of analytics in maintaining business communities on virtual platforms is determined. The author’s methodology for assessing the communication activity of a regional enterprise in social media is proposed. Conclusions are made that analytical resources are key factors in the successful implementation of communication strategies.

Ключевые слова / Keywords:
regions, technological development, communication channels, monitoring and analytics systems, social networks.

Lochan S.A. – Doctor of Economics, Professor

Petrosyan D.S. – Doctor of Economics, Professor

Страницы / Pages: 95-104

Аннотация / Annotation:
The article substantiates a new fundamental interdisciplinary principle of financial patriotism. The practical implementation of this principle will modernize the system of financial education, will contribute to changing the psychology of the population by improving financial culture and choosing strategies for reasonable financial and consumer behavior in a mass consumption society.

Ключевые слова / Keywords:
financial patriotism, financial education, financial culture, financial behavior.

Semchishina O.T. – Candidate of Economic Sciences, Associate Professor

Страницы / Pages: 105-117

Аннотация / Annotation:
The article provides an overview of the key strategic trends in the development of the electrical engineering services market in Russia and the world. The methodological basis are the classic tools of strategic analysis using the capabilities of a comprehensive AI-based search tool to identify the frequency of mention of strategic trends. Based on the identified current and potential market trends, recommendations are formed on the priorities for the formation of strategic decisions of an individual enterprise.

Ключевые слова / Keywords:
strategic trends, digital technologies, market analysis, electrical engineering services market.