Экономика образования
№ 03 • 2025
MANAGEMENT IN EDUCATION
VARFOLOMEEVA V.A. Varfolomeeva V.A. – Candidate of Economic Sciences, Associate Professor
IVANOVA N.A. Ivanova N.A. – Candidate of Economic Sciences, Associate Professor
Accessibility of education: problems and prospects
Страницы / Pages: 4-12
Аннотация / Annotation:
The article analyzes the accessibility of education in Russia. It is proven that regional characteristics should be taken into account when creating the educational process. Recommendations are proposed to equalize accessibility to the educational process in regions: the introduction of digital education, educational platforms taking into account live communication with teachers; attracting private investors. Transformations must be carried out based on an inclusive approach and taking into account the risks of digital inequality.
Ключевые слова / Keywords:
education, accessibility of education, educational services, digital education, STEM education.
Аннотация / Annotation:
The article analyzes the accessibility of education in Russia. It is proven that regional characteristics should be taken into account when creating the educational process. Recommendations are proposed to equalize accessibility to the educational process in regions: the introduction of digital education, educational platforms taking into account live communication with teachers; attracting private investors. Transformations must be carried out based on an inclusive approach and taking into account the risks of digital inequality.
Ключевые слова / Keywords:
education, accessibility of education, educational services, digital education, STEM education.
GORDEEVA D.S. Gordeeva D.S. – Candidate of Sciences, Associate Professor
SAPRYKINA JU.V. Saprykina Ju.V. –
Formation of professional ecological mobility among higher education teachers as a pedagogical process
Страницы / Pages: 13-23
Аннотация / Annotation:
The article reveals the essence of the concept of «professional environmental mobility». Modern approaches to the analysis of professional ecological mobility of university teachers are considered. It is shown that in conditions of uncertainty, the pedagogical process should be aimed at the formation of a mobile specialist who understands the role of environmental processes for the future of the entire society.
Ключевые слова / Keywords:
mobility, professional environmental mobility, management of the educational sphere, formation of environmental mobility in the learning process.
Аннотация / Annotation:
The article reveals the essence of the concept of «professional environmental mobility». Modern approaches to the analysis of professional ecological mobility of university teachers are considered. It is shown that in conditions of uncertainty, the pedagogical process should be aimed at the formation of a mobile specialist who understands the role of environmental processes for the future of the entire society.
Ключевые слова / Keywords:
mobility, professional environmental mobility, management of the educational sphere, formation of environmental mobility in the learning process.
NAPSO M.D. Napso M.D. – Doctor of Sciences (Sociology), Professor
Digitalization of education: the essence and consequences
Страницы / Pages: 24-30
Аннотация / Annotation:
The article explores the impact of the digital economy on the use of IT-tools in the educational process, reveals the need for the education system to comply with modern economic trends. It draws attention to the possibilities of digitalisation of education in obtaining professions demanded by market relations and modern realities. It is emphasised that in the process of digitalisation digital and economic man with a set of necessary knowledge and competences is formed.
Ключевые слова / Keywords:
digital economy, market relations, digitalisation of education, IT-technologies, competence, creativity, innovativeness.
Аннотация / Annotation:
The article explores the impact of the digital economy on the use of IT-tools in the educational process, reveals the need for the education system to comply with modern economic trends. It draws attention to the possibilities of digitalisation of education in obtaining professions demanded by market relations and modern realities. It is emphasised that in the process of digitalisation digital and economic man with a set of necessary knowledge and competences is formed.
Ключевые слова / Keywords:
digital economy, market relations, digitalisation of education, IT-technologies, competence, creativity, innovativeness.
TROFIMOVA N.N. Trofimova N.N. – PhD in Economics, Associate Professor
The Impact of Digital Technologies on the Transformation of the Education System
Страницы / Pages: 31-41
Аннотация / Annotation:
The article examines the impact of digital transformation on the education system. Particular attention is paid to the concept of digital maturity of enterprises and the level of digital competencies of specialists necessary for successful adaptation to new conditions. Key aspects of digitalization of the educational process are analyzed, including the introduction of artificial intelligence, cloud technologies, virtual and augmented reality tools. Problems that hinder the digitalization of education are considered.
Ключевые слова / Keywords:
digitalization of education, digital maturity, digital competencies, learning management, digital tools.
MARKETING IN EDUCATIONАннотация / Annotation:
The article examines the impact of digital transformation on the education system. Particular attention is paid to the concept of digital maturity of enterprises and the level of digital competencies of specialists necessary for successful adaptation to new conditions. Key aspects of digitalization of the educational process are analyzed, including the introduction of artificial intelligence, cloud technologies, virtual and augmented reality tools. Problems that hinder the digitalization of education are considered.
Ключевые слова / Keywords:
digitalization of education, digital maturity, digital competencies, learning management, digital tools.
KRYLOVA N.P. Krylova N.P. – candidate of pedagogical sciences, associate professor
Features of digital marketing in Vologda region universities
Страницы / Pages: 42-52
Аннотация / Annotation:
The article presents the features of digital marketing, its methods using the example of comparing universities in the Vologda region. A number of indicators of the effectiveness of digital marketing of these universities are described, and indicators of university rankings for the last three years are provided . The following methods are used: 5P analysis, survey, comparison, generalization, tabular method.
Ключевые слова / Keywords:
digital marketing, university, performance indicators, promotion channels.
LABOR MARKET AND EDUCATIONАннотация / Annotation:
The article presents the features of digital marketing, its methods using the example of comparing universities in the Vologda region. A number of indicators of the effectiveness of digital marketing of these universities are described, and indicators of university rankings for the last three years are provided . The following methods are used: 5P analysis, survey, comparison, generalization, tabular method.
Ключевые слова / Keywords:
digital marketing, university, performance indicators, promotion channels.
GAINANOV D.A. Gainanov D.A. – Doctor of Economics
KLEKOVKINA K.A. Klekovkina K.A. – postgraduate student
Regional assessment of educational preferences and career plans of graduates
Страницы / Pages: 53-65
Аннотация / Annotation:
The article presents the results of research on preferences in choosing a specialty, employment plans, the level of satisfaction with education and assessment of acquired competencies of students of one of the largest universities in an industrially developed region – the Republic Bashkortostan. The data obtained from the respondents is analyzed, and a comparative analysis is carried out with studies from other Russian universities, regional specifics are identified that determine the features of professional trajectories of graduates.
Ключевые слова / Keywords:
higher education, employment, students, competencies, satisfaction.
Аннотация / Annotation:
The article presents the results of research on preferences in choosing a specialty, employment plans, the level of satisfaction with education and assessment of acquired competencies of students of one of the largest universities in an industrially developed region – the Republic Bashkortostan. The data obtained from the respondents is analyzed, and a comparative analysis is carried out with studies from other Russian universities, regional specifics are identified that determine the features of professional trajectories of graduates.
Ключевые слова / Keywords:
higher education, employment, students, competencies, satisfaction.
IZMAILOVA M.A. Izmailova M.A. – Doctor of Economics, Professor
Modern approaches to solving the problem of shortage of personnel in the Russian labor market
Страницы / Pages: 66-74
Аннотация / Annotation:
The article is devoted to the problem of personnel shortage in the Russian labor market, providing statistics substantiating the need for adequate measures on the part of business. The article presents key trends that are considered promising for attracting and retaining staff by Russian companies, as well as solutions to increase labor productivity using their own internal resources. The key role of the education sector as a business partner in solving the problem of personnel shortage is shown.
Ключевые слова / Keywords:
labor market, personnel, employment, business, educational organizations.
Аннотация / Annotation:
The article is devoted to the problem of personnel shortage in the Russian labor market, providing statistics substantiating the need for adequate measures on the part of business. The article presents key trends that are considered promising for attracting and retaining staff by Russian companies, as well as solutions to increase labor productivity using their own internal resources. The key role of the education sector as a business partner in solving the problem of personnel shortage is shown.
Ключевые слова / Keywords:
labor market, personnel, employment, business, educational organizations.
MOSKVITINA E.I. Moskvitina E.I. – Ph.D. (Econ.)
Assessment of the level of synchronization of education and labor market development in the regions of the Volga Federal District
Страницы / Pages: 75-83
Аннотация / Annotation:
The article, based on the methodology developed by the author, assesses the indicators characterizing the level of «synchronization» of the development of education and the labor market in the regions of the Volga Federal District in 2020-2024. The factors that could underlie the possible reasons for the obtained values of the corresponding indicators are considered. The current areas of implementation of federal initiatives are systematized as a guide for executive authorities, universities and enterprises at the regional level.
Ключевые слова / Keywords:
education, labor market, labor activity, professional qualifications.
THE GLOBALIZATION OF THE EDUCATION AND FOREIGN EXPERIENCEАннотация / Annotation:
The article, based on the methodology developed by the author, assesses the indicators characterizing the level of «synchronization» of the development of education and the labor market in the regions of the Volga Federal District in 2020-2024. The factors that could underlie the possible reasons for the obtained values of the corresponding indicators are considered. The current areas of implementation of federal initiatives are systematized as a guide for executive authorities, universities and enterprises at the regional level.
Ключевые слова / Keywords:
education, labor market, labor activity, professional qualifications.
GULEVA M.A. Guleva M.A. – PhD (Economy)
Transformation of the supplementary education segment in China in 2017–2019. as a basis for further reform of the whole industry
Страницы / Pages: 84-93
Аннотация / Annotation:
The article reveals the specifics of the transformation of the school and additional education industry in China in the period from 2017 to 2019. New trends and models of education are revealed, which laid the foundation for further reforms and transformations in the industry. It is shown that the government’s policy regarding extracurricular activities is becoming clearer and more structured, and the state of the supplementary education market is gradually undergoing a number of important changes.
Ключевые слова / Keywords:
China, supplementary education, reforms, technology in education, government regulation.
AN ECONOMIC SEMINARАннотация / Annotation:
The article reveals the specifics of the transformation of the school and additional education industry in China in the period from 2017 to 2019. New trends and models of education are revealed, which laid the foundation for further reforms and transformations in the industry. It is shown that the government’s policy regarding extracurricular activities is becoming clearer and more structured, and the state of the supplementary education market is gradually undergoing a number of important changes.
Ключевые слова / Keywords:
China, supplementary education, reforms, technology in education, government regulation.
IVANOVA O.A. Ivanova O.A. – Candidate of Pedagogy, Associate Professor
Learning surrounds: corporate training through art
Страницы / Pages: 94-101
Аннотация / Annotation:
Today, business training has developed a stable demand not only for efficiency, but also for sparkling eyes and genuine curiosity. In solving this non-trivial task, art comes to the aid of businesses, capable of igniting a genuine interest in self-development in employees. Art becomes a tool for achieving educational goals through the natural awakening of emotions that generate a desire to learn new things, rethink the familiar, and find unexpected connections between phenomena.
Ключевые слова / Keywords:
corporate training, education, art, training formats, educational environment.
Аннотация / Annotation:
Today, business training has developed a stable demand not only for efficiency, but also for sparkling eyes and genuine curiosity. In solving this non-trivial task, art comes to the aid of businesses, capable of igniting a genuine interest in self-development in employees. Art becomes a tool for achieving educational goals through the natural awakening of emotions that generate a desire to learn new things, rethink the familiar, and find unexpected connections between phenomena.
Ключевые слова / Keywords:
corporate training, education, art, training formats, educational environment.
ISMAGILOVA L.A. Ismagilova L.A. – Doctor of Technical Sciences, Professor
MATYAGINA T.V. Matyagina T.V. – Candidate of Economic Sciences, Associate Professor
SMOLYANINOV N.E. Smolyaninov N.E. – Candidate of Economic Sciences, Associate Professor
Mentoring as a tool for transforming the competencies of innovative managers to ensure technological leadership of industrial enterprises
Страницы / Pages: 102-111
Аннотация / Annotation:
The article discusses current approaches to the training of managerial personnel in the context of accelerating economic and technological development are considered. The methodology of mentoring is highlighted as an effective tool for knowledge transfer and the formation of competencies of an innovation manager. The concept of mentoring is proposed as an educational environment for training innovative managers, involving the integration of educational programs with the requests of various groups of stakeholders.
Ключевые слова / Keywords:
competence engineering, centric learning, mentoring, management education, innovative manager, innovation ecosystems, knowledge transfer.
Аннотация / Annotation:
The article discusses current approaches to the training of managerial personnel in the context of accelerating economic and technological development are considered. The methodology of mentoring is highlighted as an effective tool for knowledge transfer and the formation of competencies of an innovation manager. The concept of mentoring is proposed as an educational environment for training innovative managers, involving the integration of educational programs with the requests of various groups of stakeholders.
Ключевые слова / Keywords:
competence engineering, centric learning, mentoring, management education, innovative manager, innovation ecosystems, knowledge transfer.