Экономика образования
№ 05 • 2018
MODERNIZATION OF EDUCATION
GNATYSHINA E.A. Gnatyshina E.A. – doctor of pedagogical Sciences, Professor, Professional-pedagogical Institute of South Ural state University of Humanities and education»
GORDEEVA D.S. Gordeeva D.S. – candidate of pedagogical Sciences, “South Ural state humanitarian-pedagogical University»
Greening business education in Russia: from theory to practice
Страницы / Pages: 4-10
Аннотация / Annotation:
The issues of integration of business systems and environmental systems, which become relevant with the emergence of new business corporations and the growth of environmental pollution. It is noted that the solution of emerging environmental and economic problems in the business sector should be dealt with by highly qualified professional managers. The problems of synthesis of ecology and business education are defined.
Ключевые слова / Keywords:
education, management, business education, environmental and economic systems, business sphere.
Аннотация / Annotation:
The issues of integration of business systems and environmental systems, which become relevant with the emergence of new business corporations and the growth of environmental pollution. It is noted that the solution of emerging environmental and economic problems in the business sector should be dealt with by highly qualified professional managers. The problems of synthesis of ecology and business education are defined.
Ключевые слова / Keywords:
education, management, business education, environmental and economic systems, business sphere.
NOVIKOV S.V. Novikov S.V. – candidate of economic Sciences, associate Professor, Institute of engineering economy and the humanities, Moscow aviation Institute (national research university)
Science in Russia: problems and prospects of development
Страницы / Pages: 11-22
Аннотация / Annotation:
The article presents an analysis of the management situation and proves the need to take special measures to improve the efficiency of human resources of higher education science, including through the modernization of financial and economic aspects of the interaction of the state and higher education institutions in the field of science and innovation.
Ключевые слова / Keywords:
graduate, competence, concept, social responsibility, technical University.
COMPETITIVENESS OF EDUCATIONAL INSTITUTIONSАннотация / Annotation:
The article presents an analysis of the management situation and proves the need to take special measures to improve the efficiency of human resources of higher education science, including through the modernization of financial and economic aspects of the interaction of the state and higher education institutions in the field of science and innovation.
Ключевые слова / Keywords:
graduate, competence, concept, social responsibility, technical University.
RYABCHUK P.G. Ryabchuk P.G. – Candidate of economic Sciences
EVPLOVA E.V. Evplova E.V. – Candidate of Pedagogic Sciences
Assessment of the potential of economic universities on the basis of benchmarking
Страницы / Pages: 23-33
Аннотация / Annotation:
Тhe article presents an attempt to develop a comparable database of indicators and criteria for monitoring economic universities. The developed monitoring system allows to take into account the specifics of the profile of the University, aimed at training for the economy. The article highlights the indicators and criteria for assessing the potential of economic universities on the basis of the analysis of the external and internal environment, an algorithm for comprehensive evaluation of economic universities.
Ключевые слова / Keywords:
economic education, economic universities, criteria, monitoring, assessment of the potential of universities, the potential of the University, etc.
Аннотация / Annotation:
Тhe article presents an attempt to develop a comparable database of indicators and criteria for monitoring economic universities. The developed monitoring system allows to take into account the specifics of the profile of the University, aimed at training for the economy. The article highlights the indicators and criteria for assessing the potential of economic universities on the basis of the analysis of the external and internal environment, an algorithm for comprehensive evaluation of economic universities.
Ключевые слова / Keywords:
economic education, economic universities, criteria, monitoring, assessment of the potential of universities, the potential of the University, etc.
CHERKASOVA E.M. Cherkasova E.M. – candidate of economic Sciences, associate Professor, Military space Academy named after A.F. Mozhaisky
The method of calculation of the performance of institutions of higher military education
Страницы / Pages: 34-44
Аннотация / Annotation:
The result of higher military education organizations of the Ministry of defense is considered as the sum of the results achieved by them for organizations of different levels of the Institute of higher military education. The result of the higher military education organization includes the result of target employees by types of activity, taking into account the result of ensuring the rights and social guarantees of employees and students and the result of innovation activities of all categories of employees.
Ключевые слова / Keywords:
higher military education, educational organizations, the effectiveness.
MANAGEMENT OF EDUCATIONАннотация / Annotation:
The result of higher military education organizations of the Ministry of defense is considered as the sum of the results achieved by them for organizations of different levels of the Institute of higher military education. The result of the higher military education organization includes the result of target employees by types of activity, taking into account the result of ensuring the rights and social guarantees of employees and students and the result of innovation activities of all categories of employees.
Ключевые слова / Keywords:
higher military education, educational organizations, the effectiveness.
MILKEVICH O.A. Milkevich O.A. – сandidate of sciences (education), associate professor, «State University of Humanities and technology»
Effectiveness of the forms of interaction between the educational institution and the family in the prevention of children’s ill-being
Страницы / Pages: 45-55
Аннотация / Annotation:
The article presents the results of studying the effectiveness of forms of interaction between an educational institution and the family in the prevention of children’s ill-being. The obtained results allow to determine the optimal forms of interaction from the position of the available resources of the educational institution, to make timely adjustments to the plans of the educational institution to fulfill the regulatory requirements for working with the child’s family.
Ключевые слова / Keywords:
effectiveness of forms of interaction, resources of an educational institution.
Аннотация / Annotation:
The article presents the results of studying the effectiveness of forms of interaction between an educational institution and the family in the prevention of children’s ill-being. The obtained results allow to determine the optimal forms of interaction from the position of the available resources of the educational institution, to make timely adjustments to the plans of the educational institution to fulfill the regulatory requirements for working with the child’s family.
Ключевые слова / Keywords:
effectiveness of forms of interaction, resources of an educational institution.
SHAROV A.G. Sharov A.G. – Doctor of Economics, Professor, Academy of Management and Production
Providing information management in decision-making in the information environment
Страницы / Pages: 56-63
Аннотация / Annotation:
In the article, the author describes the need introduction of information management, as well as the need to create special information systems for its maintenance. The principles of organization of information security in the company are considered. The importance of the correct organization of information management for the development of a more effective company strategy is explained.
Ключевые слова / Keywords:
information management, information security, decision-making strategies, information environment, reengineering, risk management.
MARKETING IN EDUCATIONАннотация / Annotation:
In the article, the author describes the need introduction of information management, as well as the need to create special information systems for its maintenance. The principles of organization of information security in the company are considered. The importance of the correct organization of information management for the development of a more effective company strategy is explained.
Ключевые слова / Keywords:
information management, information security, decision-making strategies, information environment, reengineering, risk management.
LUKYANOVA А.V. PHD (ENG.) Lukyanova А.V. PhD (Eng.) – Open University of Humanities and Economics
SHESTAK V.P. SCD. (TECH.) Shestak V.P. ScD. (Tech.) – full professor, Financial University under the Government of the Russian Federation
University Marketing Strategy: assessment of the region educational capacity
Страницы / Pages: 64-75
Аннотация / Annotation:
The concept and efficiency of using educational potential are defined for some regions of Russia. When marketing the university it is offered to use model of “tangibility in marketing” and technology of neuromarketing.
Ключевые слова / Keywords:
educational capacity of the region, marketing of educational services of higher education institution, “tangibility model in marketing”, neuromarketing.
Аннотация / Annotation:
The concept and efficiency of using educational potential are defined for some regions of Russia. When marketing the university it is offered to use model of “tangibility in marketing” and technology of neuromarketing.
Ключевые слова / Keywords:
educational capacity of the region, marketing of educational services of higher education institution, “tangibility model in marketing”, neuromarketing.
OSHCHEPKOVA N.G. Oshchepkova N.G. – Ph.D., Аssociate Рrofessor, Altai state University of Humanities and education named after V.M. Shukshin
Modeling of marketing of educational services in a control system of the state pedagogical university
Страницы / Pages: 76-90
Аннотация / Annotation:
The article presents an analysis of the model of marketing of educational services in a control system of the state pedagogical university. The organizational and administrative conditions increasing its efficiency are proved. The effectiveness of process (levels) on the basis of the developed criteria and indicators of efficiency is defined.
Ключевые слова / Keywords:
higher educational institution, marketing, model, modeling, educational marketing, control system.
AN ECONOMIC SEMINARАннотация / Annotation:
The article presents an analysis of the model of marketing of educational services in a control system of the state pedagogical university. The organizational and administrative conditions increasing its efficiency are proved. The effectiveness of process (levels) on the basis of the developed criteria and indicators of efficiency is defined.
Ключевые слова / Keywords:
higher educational institution, marketing, model, modeling, educational marketing, control system.
LUKIN YU.A. Lukin Yu.A. – PhD in Pedagogy, FBSEU HE “Voronezh State Pedagogical University”
Game as the meeting of the participants of the creative process
Страницы / Pages: 91-99
Аннотация / Annotation:
Economic breakthrough of our country into five mostly developed countries of the world is one of the most difficult and, essentially, creative target. That’s why it requires non-standard approaches for its decision, integration of efforts of all agents of the innovative economics. In the quality of one of the interaction forms the creative game is offered. The name, content, organization and financing issue of the game are developed.
Ключевые слова / Keywords:
innovative economics, creative game, innovative process, creative process, creative task.
Аннотация / Annotation:
Economic breakthrough of our country into five mostly developed countries of the world is one of the most difficult and, essentially, creative target. That’s why it requires non-standard approaches for its decision, integration of efforts of all agents of the innovative economics. In the quality of one of the interaction forms the creative game is offered. The name, content, organization and financing issue of the game are developed.
Ключевые слова / Keywords:
innovative economics, creative game, innovative process, creative process, creative task.
TARAKANOVA N.V. Tarakanova N.V. – Candidate of Economic Sciences, assistant professor
CHESALIN D.S. Chesalin D.S. – Candidate of Economic Sciences
SEMENOVA A.N. Semenova A.N. – Candidate of Economic Sciences, assistant professor
DANINA I.N. Danina I.N. – Candidate of Economic Sciences, assistant professor
Strategic and operational controlling
Страницы / Pages: 100-112
Аннотация / Annotation:
The article explores the content, functions and tasks of controlling, examines the distinctive features and relationship between strategic and operational controlling. The tasks and mechanisms of operational control are disclosed.
Ключевые слова / Keywords:
controlling, controlling service, organization goals, key indicators, controlling tools, strategic, operational.
Аннотация / Annotation:
The article explores the content, functions and tasks of controlling, examines the distinctive features and relationship between strategic and operational controlling. The tasks and mechanisms of operational control are disclosed.
Ключевые слова / Keywords:
controlling, controlling service, organization goals, key indicators, controlling tools, strategic, operational.
TELYATNIKOVA V.S. Telyatnikova V.S. – Ph.D, Volgograd State Social and Pedagogical University
PARFENOVA M.V. Parfenova M.V. – Ph.D., associate professor, Volzhsky branch of Volgograd State University
Place of innovative vouchers in the system of instruments for stimulating small innovative entrepreneurship in the Volgograd Region
Страницы / Pages: 113-120
Аннотация / Annotation:
The article considers the place of innovative vouchers in the system of incentive tools for the IIP of the Volgograd region. In order to determine the place of innovative vouchers in the arsenal of already used tools for supporting innovative small and medium-sized businesses and the boundaries of its application, we will consider the already existing tools, whose functions partially overlap with the innovative voucher, their advantages and disadvantages.
Ключевые слова / Keywords:
Innovative voucher, small and medium business, innovation, grant, tools.
Аннотация / Annotation:
The article considers the place of innovative vouchers in the system of incentive tools for the IIP of the Volgograd region. In order to determine the place of innovative vouchers in the arsenal of already used tools for supporting innovative small and medium-sized businesses and the boundaries of its application, we will consider the already existing tools, whose functions partially overlap with the innovative voucher, their advantages and disadvantages.
Ключевые слова / Keywords:
Innovative voucher, small and medium business, innovation, grant, tools.